Marketing Coordinator - The Regional Veterinary Referral Center and Hope Advanced Veterinary Center

PetVet Care Centers' The Regional Veterinary Referral Center is currently seeking a Marketing Coordinator to join our team!

At PetVet Care Centers, our mission is to improve the lives of animals and people — providing exceptional and compassionate care at every stage — for all the moments that matter.

Because life is better with pets.

We deliver the Ultimate Care Experience — every pet, every client, every time. That starts with a Culture of Care that supports our team members as much as the pets and clients we serve.

With more than 420 locally led hospitals and over 11,000 team members nationwide, we offer:

• Local autonomy with national support
• Career mobility and development opportunities
• A collaborative, inclusive environment where your wellbeing comes first

You care for pets. We care for you.

Position Overview

The Marketing Coordinator supports the hospital's internal and external marketing functions by coordinating educational programs, community outreach activities, client communications, intern programs, and promotional initiatives. This role assists hospital leadership in building and maintaining the hospital's brand reputation, referring veterinarian relationships, and community presence. The Marketing Coordinator is a creative, organized professional who thrives in a collaborative environment.

The Regional Veterinary Referral Center and Hope Advanced Veterinary Center in Northern Virginia are 24/7 emergency veterinary hospitals and specialty clinics that have been a trusted lifeline for pet owners across the Northern Virginia region for years, offering after-hours and emergency care when pets need it most. This position will support The Regional Veterinary Referral Center and Hope Advanced Veterinary Center.

Key Responsibilities

Knowledge, Skills and Abilities:

• Knowledge of principles of marketing, public relations, and advertising.
• Excellent written and verbal communication skills.
• Creative problem-solver with ability to work independently.
• Proficiency with Microsoft Office Suite; experience with email marketing and social media management tools preferred.
• Team player who is self-motivated and detail-oriented.
• Familiarity with hospital policies and procedures.
• Willingness to travel locally as required. 

Education and Experience: 

• High school diploma or equivalent required; bachelor's degree in marketing, communications, or related field preferred.
• One to three years of experience in marketing, communications, or public relations.
• Veterinary or healthcare marketing experience a plus. 

Physical Requirements:

• Dependable attendance is required.
• Must be willing to travel to community events and other hospital locations as required.
• Must be able to lift up to 30 pounds (for transporting marketing materials). 

Essential Functions — Duties include, but are not limited to:

Marketing Support:

• Assist hospital and regional managers in evaluating and pursuing new marketing opportunities across digital, print, radio, and social media platforms
• Conduct regular field visits to local practices to deliver educational collateral, update referral forms, gather feedback, and ensure seamless communication channels
• Order, inventory, and distribute marketing materials including brochures, business cards, pens, magnets, and signage.
• Assist with veterinary recruiting efforts including job posting coordination and scheduling of candidate visits.
• Understand, participate in, promote, and support all planned marketing events and programs; present marketing promotions to clients and referring partners in a professional manner.
• Track and report on marketing activities and referring veterinarian engagement metrics. 
• Maintain an organized database (CRM) of primary care clinics, key contact staff, and referral histories

Communications and Outreach:

• Communicate hospital news, announcements, service updates, and promotional information to referring Veterinarians via direct mail, email, and other channels.
• Update hospital website, social media pages, brochures, and other marketing materials as directed.
• Send client cards and letters including thank-you notes, welcome cards, and sympathy cards as directed.
• Maintain client communication initiatives including newsletters, birthday cards, and wellness reminder campaigns. 

Continuing Education and Events:

• Organize and support continuing education classes, seminars, and referring veterinarian events.
• Represent the hospital at local pet expos, community health events, and regional veterinary conferences
• Coordinate special events for staff and referring Veterinarians including holiday gifts, appreciation luncheons, and recognition programs.
• Assist with quarterly continuing education seminars in the local area as needed. 

Competencies:

• Marketing and Communication
• Event Coordination
• Client and Community Relations
• Organization and Project Management
• Creative Problem Solving
• Digital and Social Media Literacy 

Qualifications

Education & Experience

• Applicants must be 18 years of age or older to be considered for this position
• High school diploma required
• Have a valid driver’s license/insurance and have a consistent mode of transportation.
• Experience in marketing, sales, or relationship management
• 1 year of marketing experience.
• Experience building relationships with referral partners.
• Experience with community outreach initiatives.

Preferred

• Bachelor’s degree in Marketing, Business, or related field
• Veterinary industry experience preferred
• 3+ years of marketing experience.

Schedule

• Monday- Friday primary some weekends for community events
• This is an onsite position with 70% travel with in the supported area

What We Offer
We care deeply about supporting our team members — professionally and personally. Benefits include:

• Medical, dental, and vision insurance
• Paid Parental Leave (birth, adoption, foster)
• 401(k) with discretionary contribution
• Team Member Pet Discounts
• Emotional wellbeing support — including Calm app access and 24/7 EAP
• CE stipends and career development resources
• Grant Circle — a relief fund for team members facing personal hardship
• Local hospital culture backed by national resources